Artist: Devo (cover of Jimi Hendrix)
A lavish video for “Are You Experienced?” was produced by the band in conjunction with Ivan Stang of the Church of the SubGenius. The video includes Devo as floating blobs of wax in a lava lamp and Jimi Hendrix (played by Hendrix impersonator Randy Hansen) stepping out of his coffin to play a guitar solo, and the cover children Zachary Chase and Alex Mothersbaugh.
Despite being one of Devo’s most visually complex and expensive music videos, costing about $90,000 to produce, it was not included on the 2003 DVD music video collection The Complete Truth About De-Evolution (although it had been included on the LaserDisc of the same name issued in 1993). In an interview, group co-founder and bass guitarist Gerald Casale explained:
E.C. (earcandy.com): Speaking of de-evolution, why didn’t the Hendrix estate give you permission to put the “Are You Experienced?” video on the DVD?
Gerald Casale: Further de-evolution. You understand that the consortium of people that now represent the Hendrix estate are basically run by lawyers; the lawyer mentality. Lawyers always posit the worst-case scenarios. Though that video was loved for years by anybody who saw it including the man who commissioned it—Chuck Arroff, a luminary in the music business, who still claims to this day that it was one of his five most favorite videos ever—they [the lawyers] didn’t get it and assumed we were making fun of Jimi. That’s like saying “Whip It” makes fun of cowboys. This is so stupid it’s unbelievable.
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